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What is a CMA?

A Comparative Market Analysis (CMA) is a professional report prepared by a licensed real estate expert that estimates your property's current market value. Unlike automated online tools, a CMA factors in not just recent sales data, but also unique details about your home, local market conditions, and buyer demand trends.

Why a CMA Matters?

For Selling: A CMA provides an accurate pricing strategy to help you maximize your proceeds and achieve a faster sale while avoiding stale listings. It gives insight into the competition and market positioning, equipping you with the data needed to negotiate confidently.

For Refinancing: A CMA helps determine your home’s current value for accurate loan-to-value ratios, which can improve your chances of securing better interest rates. It also shows whether you’ve reached 20% equity to eliminate private mortgage insurance (PMI) and whether you have enough equity for a cash-out refinance.

Investment Property Decisions: If you’re thinking of converting your primary residence into a rental, a CMA evaluates whether potential rental income provides a solid return on investment. It also helps you weigh whether selling or renting is more financially advantageous given current market conditions.

HELOC or Home Equity Loan Qualification: A CMA sets realistic expectations for how much equity you can access, which is critical when planning for major expenses such as home improvements, education, debt consolidation, or other investments. Banks typically allow borrowing up to 80–85% of your home’s current market value minus the existing mortgage balance.

For Market Insight and General Knowledge: A CMA supports broader financial and life planning by providing insight into property appreciation, neighborhood trends, renovation decisions, estate planning, divorce proceedings, and tax assessment appeals.

 

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Top Reasons for a CMA

A CMA helps you price your home competitively from day one. Overpricing leads to your home sitting on the market and eventually selling for less, while underpricing leaves money on the table. The right price generates immediate interest and multiple offers.

Properly priced homes typically sell within the first few weeks on market when buyer interest is highest. A CMA ensures you’re positioned to capitalize on this critical window rather than chasing the market down with price reductions.

While it might seem counterintuitive, homes priced correctly often net more money than those starting too high. Extended market time leads to carrying costs, price reductions, and buyers questioning what’s wrong with the property.

A CMA shows you what buyers are choosing instead of your home. This helps you understand how to position your property and whether any improvements or staging might be worthwhile before listing.

 

Having accurate market data helps you make informed decisions about your next move, whether that’s buying another home, relocating, or financial planning. Unrealistic expectations can derail your entire transition plan.

 

A thorough CMA reveals whether you’re in a buyer’s or seller’s market, how long homes are taking to sell, and what price trends look like. This timing intelligence can be crucial for your selling strategy.

 

When buyers make offers, you’ll have solid data to support your asking price and counter-offer decisions. This prevents leaving money on the table during negotiations.

 

Understanding true market value helps you avoid the expensive cycle of overpricing, sitting on market, reducing price, and dealing with buyer perception that something is wrong with the property.

Our CMA Process

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FAQ Section

A CMA is a professional home value report by a local agent, based on recent sales and market data. A Zestimate is computer- generated and less precise.

Local agents know the neighborhood, schools, and zoning-factors that algorithms miss. This knowledge helps price and market your home effectively.

Online estimates can be off by 10% or more. A CMA uses real-time data and agent expertise, making it much more accurate.

A CMA is free and comes with no obligation.

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